PHW Gruppe - Strategy for sustainability
Our contribution to improving life on our planet and promoting human health and animal welfare is equally our promise for a sustainable and future-proof agriculture and food industry.
4 strategy pillars
Our sustainability strategy is based on four fundamental areas of action.
The Sustainability targets 2022 refer to the United Nations' Sustainability Development Goals, because for us sustainability means balancing the environment, society and the economy in a way that conserves resources.
Targets in the areas of animal welfare and regionality
Our goal is to expand animal husbandry levels 3 and 4. For more than two decades already, we have been involved in the area of alternative husbandry concepts and will seek to ramp up our activties here. We endorse mandatory animal welfare labelling combined with indication of origin across all sales channels.
Expansion of husbandry type 3 by the end of 2040 to a 100 % share in the overall portfolio of the PHW Group for chicken products in the fresh produce sector (Germany). This goal is dependent on corresponding market demand and appropriate surcharge payment.
Targets in the areas of climate protection
By 2040, we intend to have achieved climate-neutral* operations at all PHW Group production sites in Germany, assuming the mantle of industry pioneers in the area of climate protection in the process.
*in accordance with the Kyoto Protocol
Targets in the areas of animal feed, environmental protection, packaging and food waste
From the second quarter of 2022, we will guarantee deforestation-free supply chains for our mixed feeds in relation to the raw materials soya and palm oil for poultry bred in Germany.
Determination of the status quo along the value chain by collecting comprehensive Product Environmental Footprint (PEF) data for poultry meat products from the areas of conventional and alternative husbandry as well as vegan items (implementation by the end of 2024).
Targets in the areas of One Health, employment, nutrition and governance
We actively promote diversity and make this visible throughout the company and our activities. We review processes and proactively promote integration campaigns. Corresponding programmes will be implemented at all our PHW sites in Germany by the end of 2023.
In 2022, we have started the targeted implementation by, for example, establishing online programmes at our production sites in Lohne (Old.) and in Wildeshausen. These activities are being supported by local partnerships.
PHW Gruppe - Climate strategy
The basis for a successful climate strategy is a holistic approach.
Our PHW climate strategy reflects this in its five building blocks.
The PHW Group has been included on the list of “50 Sustainability & Climate Leaders” on account of its commitment to sustainability. This is a global initiative that was originally established with the support of the United Nations (UN), the media company Bloomberg and the TBD Media Group. The aim of this initiative is to offer companies that operate on a particularly sustainable basis a platform whereby they are able to present their strategies, ideas and progress in terms of tackling climate change to a wide audience.
We are pioneers in the CO2 footprint!
- We were the first and so far the only company in the poultry industry to determine our carbon footprint for chicken meat 10 years ago!
- To date, we have collected and updated this several times - most recently in 2017.
- Here, a partial product carbon footprint (PCF) of 2.2 kg CO2 per 1 kg of chicken meat (net slaughter weight) was determined.
Certified energy management
Since 2016, the entire PHW Group has had a holistic energy management system certified according to DIN EN ISO 50001.
Use of green power
In 2021, we came a great deal closer to achieving our goal of using 100 % green electricity at our WIESENHOF production facilities by 2025. Since this year, we have already been using 100 % green electricity at 5 out of 6 ZNU-certified sites and have thus been able to further reduce our emissions.
Wind energy in Chile
How does climate protection work with wind energy?
Since energy from wind is generated without fossil fuels, it is considered emission-free. The expansion of renewable energy generation is essential to halt global warming and secure energy supplies in the long term. The amount of emissions saved in a wind power project is calculated using the so-called baseline method: How much CO2 would the same amount of energy produce with the region's usual electricity mix?
For the latest information on the climate protection project, please contact our project partner
PHW Gruppe - Transparency in climate protection
You can track our activities in the area of climate protection projects via our individual ID number. In this context, our offsetting partner, ClimatePartner, documents exactly how much CO2 was generated and by which projects it was offset.
The ZNU standard stands for sustainable management and integrates all three dimensions of environment, economy and social issues.
Since 2010, WIESENHOF has been a partner and sponsor of the Center for Sustainable Management (ZNU) at the University of Witten/Herdecke. The center developed the ZNU standard "Sustainable Business Management", which serves to systematize the sustainability activities of the company and to support companies in their sustainable development.
ZNU goes Zero: We are part of it!
We are participating in the "ZNU goes Zero" initiative of the Center for Sustainable Leadership at Witten/Herdecke University. The target of this initiative is to achieve net climate neutrality according to Scope 1+2 at the sites of all participants by the end of 2022. We already met this target at the beginning of 2020 and have since been operating climate-neutrally at our German production sites for fresh chicken and turkey specialties and sausage products.
To ensure climate neutrality, we offset the unavoidable emissions from Scope 1+2 and Scope 3 - employee travel and business trips to our sites.Certificate of participation - ZNU goes Zero
Key players of the poultry value chain. (Photo credits Guy Ackermans) f.l.t.r [Michel van Spankeren – Protix, Joost Sparla – ForFarmers, Arya Rezaei Far - Wageningen Livestock Research, Josef Benedikt Bachmeier - PHW Group, Willem Tel - Esbro, ...
Rechterfeld, 17 December 2021. Improving the ecological, social and nutritional impacts of supply chains and reducing consequently the climate emissions of its business activities: The PHW Group has set itself these goals as one of 30 globally ...
PHW Gruppe - Do you have any questions related to the issue of sustainability?
If so, please feel free to contact us – we look forward to hearing from you at: