/ News / WIESENHOF becomes Official National Partner of UEFA EURO 2024™

WIESENHOF becomes Official National Partner of UEFA EURO 2024™

More than 1,000 VIP tickets for the home European Championship to be won

Rechterfeld, September 15, 2023. When fans from all over Europe create a unique atmosphere in the fan zones and stadiums next year, WIESENHOF will take part as an Official National Partner of the UEFA European Football Championship from June 14 to July 14, 2024. And Germany's leading poultry supplier would also like to offer this opportunity to all football-loving fans. With the biggest on-pack promotion in the company's history, 1x2 VIP tickets for the most exclusive sporting event in Germany in 2024 will be raffled off daily on WIESENHOF, BRUZZZLER and the plant-based GREEN LEGEND products! In addition to top sporting performances, an exclusive hospitality program awaits the lucky winners. 


"After having been the main sponsor of SV Werder Bremen for many years and having experienced many exciting football highlights, we decided to get involved with UEFA EURO 2024™ in our country. This unique and outstanding football event will not only thrill die-hard football fans from Germany and all over Europe, but will enthrall everyone - young and old alike. The exhilarating images and experiences of the 2006 World Cup are still fresh in the memories of Germans. We are proud that with WIESENHOF as Official National Partner we will be present at all games on the LED boards in the stadiums and will reach an audience of millions. But we are especially pleased that we can share this enthusiasm with the fans through a wide variety of raffles and promotions in retail at the point of sale, on-pack on our products and on social media! Tickets will be a particularly rare commodity at the European Championship and everyone will want an unforgettable live experience in the stadium," says Dr. Ingo Stryck, Head of Marketing at the PHW Group. 


Guy-Laurent Epstein, UEFA Marketing Director said: “We are pleased to announce our partnership with WIESENHOF for UEFA EURO 2024™. Through extensive retail activations in Germany and special promotions, this collaboration will offer fans a chance to win hundredsof tickets to join us at the heart of the most outstanding football action of the summer. These events, kicking off in early 2024, will celebrate the game of football and serve as an excel-lent prelude to what is poised to be another captivating European championship.” 


Tickets, tickets, tickets - the chance to experience UEFA EURO 2024 with WIESENHOF and GREEN LEGEND
From January 1, 2024, promotional labels with participation codes can be found on all fresh poultry, poultry cold cuts and poultry wiener packages from WIESENHOF, which can be redeemed online at Participants will find out directly after registration whether they have won the VIP tickets of the day. To mark the start of the barbecue season, all Bratwurst and Bruzzzler fans can take part in an additional on-pack promotion from March 1, 2024, and redeem the entry codes from the Bruzzzler packaging at In addition, from February 15, 2024, there will be participation codes on all packaging of GREEN LEGEND, the company's vegan brand. Thus, at, all flexitarians, vegetarians and vegans will also get the chance to win VIP tickets to UEFA EURO 2024™. All three on-pack promotions will then end on May 31, 2024.


But that's not all for getting your hands on European Football Championship tickets! There will be additional raffles on the social media channels of WIESENHOF and GREEN LEGEND, as well as third-party promotions with retailers, for example, in the handouts or directly at the POS with attention-grabbing displays. A total of over 1,000 tickets will be raffled off to fans via the various competitions.


Kick-off for sponsorship at ANUGA in Cologne
Trade visitors can expect further information as well as exciting surprises and highlights around the UEFA European Championship 2024™ at the WIESENHOF booth (booth C-011-D-018, hall 09.1) at this year's Anuga in Cologne. A visit is doubly worthwhile: in addition to numerous innovative product novelties from poultry and the vegan area, visitors can also look forward to the chance to win European Championship tickets on site.


For more information on the WIESENHOF company, visit

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