“Our aim is to become a supplier of high-quality protein products”
The core business segment of poultry specialities will be driven forward by further developing conventional business and by increasing animal welfare concepts. At the same time, the PHW Group shall be seeking to intensively expand its Alternative Protein Sources business unit. In 2018, this was added to the portfolio as a strategic business unit. In this way, the PHW Group is increasingly positioning itself as a supplier of alternative protein sources
Green Meadows – paving the way towards new nutritional diversity
Making top-quality, sustainable, plant-based food available to the mass market and contributing to global resource and climate challenges: this was the aim of The Live Kindly Company, founded in 2019. Thanks to new production technologies and much more refined tastes, products such as plant-based sausage or nuggets are now increasingly appealing to consumers in the mass market of flexitarians. The Live Kindly Company is developing this product category of plant-based substitutes for meat, fish and eggs through targeted investments in emerging brands and is working to ensure even greater retail presence for the latest generation of plant-based foods in addition to securing attractive price points within this global growth market
As part of this strategy, The Live Kindly Company has established a joint venture together with the PHW Group under the title “Green Meadows”. The new company will become the production and distribution arm of The Live Kindly Company on the European market
The expertise of The Live Kindly Company in selecting the most innovative international start-ups is a perfect match for the quality promise and sales network of the parent company of Green Meadows, namely the PHW Group. This enables Green Meadows to bring proven production and distribution expertise to the table in partnership with The Live Kindly Company for the entire European market, combining the wishes of retailers and consumers with the potential for future innovations in the process.
SuperMeat deals with the production of artificially produced poultry meat. This food and biotechnology start-up is involved in researching the production of what is known as "clean meat". The start-up entered into a strategic partnership with the PHW Group at the beginning of 2018.
Beyond Meat™, a Californian company financed by reputable investors, is replacing animal protein with plant protein and has set itself the goal of manufacturing plant-based meat replacement products that also have the advantages of conventional meat. In April 2018, the company announced its entry into the European market, with the PHW Group as its sales partner.
US company Good Catch Foods has created delicious food for the US food market and made the plant-based option available to everyone. To ensure that European consumers can also enjoy vegan Good Catch products as quickly as possible, the PHW Group announced its participation in the American company in August 2018.
Enterra Feed Corporation produces and markets animal feed supplements derived from the larvae of the black soldier fly, a beneficial insect species found naturally in tropical and temperate regions of the world. In August 2018, the PHW Group found a suitable partner for alternative sources of poultry feed by acquiring a stake in the Enterra Feed Corporation, which is based in Canada.
JUST Egg is made from mung beans, but tastes like a regular egg and behaves the same when prepared. The protein content is comparable to a hen's egg, but with the added bonus of being cholesterol-free and containing no saturated fatty acids or artificial flavours. Furthermore, the product is gluten-free and all the ingredients of JUST Egg meet the NON-GMO standard. The PHW Group and JUST, a company that applies state-of-the-art science and technology, became partners for European distribution in February 2019.