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“Our aim is to become a supplier of high-quality protein products”

The core business segment of poultry specialities will be driven forward by further developing conventional business and by increasing animal welfare concepts. At the same time, the PHW Group shall be seeking to intensively expand its Alternative Protein Sources business unit. In 2018, this was added to the portfolio as a strategic business unit. In this way, the PHW Group is increasingly positioning itself as a supplier of alternative protein sources. 


Green Meadows – paving the way towards new nutritional diversity


Making top-quality, sustainable, plant-based food available to the mass market and contributing to global resource and climate challenges: this was the aim of The LIVEKINDLY Company, founded in 2019. Thanks to new production technologies and much more refined tastes, products such as plant-based sausage or nuggets are now increasingly appealing to consumers in the mass market of flexitarians. The LIVEKINDLY Company is developing this product category of plant-based substitutes for meat, fish and eggs through targeted investments in emerging brands and is working to ensure even greater retail presence for the latest generation of plant-based foods in addition to securing attractive price points within this global growth market. 


As part of this strategy, The LIVEKINDLY Company has established a joint venture together with the PHW Group under the title “Green Meadows”. The new company will become the production and distribution arm of The LIVEKINDLY Company on the European market. 


The expertise of The LIVEKINDLY Company in selecting the most innovative international start-ups is a perfect match for the quality promise and sales network of the parent company of Green Meadows, namely the PHW Group. This enables Green Meadows to bring proven production and distribution expertise to the table in partnership with The LIVEKINDLY Company for the entire European market, combining the wishes of retailers and consumers with the potential for future innovations in the process.

Alternative Protein Sources

Green Legend

Green Legend offers flexitarians and vegans a delicious, varied assortment of plant-based products with natural ingrendiens. Enjoyment without meat, but with the taste of the original - a healthy and environmentally friendly alternative (source of protein). The products are 100% vegan, without flavour enhancers, palm oil or coconutoil, soy and genetic engineering! Discover Green Legend 

Alternative Protein Sources

Super Meat

An Israeli start-up that focuses on manufacturing meat products from cell cultures.

Alternative Protein Sources

Gathered Food (Good Catch)

A US enterprise which develops and produces
plant-based fish substitute products.

Alternative Protein Sources

Enterra Foods

Enterra Feed Corporation produces and markets animal feed supplements derived from the larvae of the black soldier fly, a beneficial insect species found naturally in tropical and temperate regions of the world. In August 2018, the PHW Group found a suitable partner for alternative sources of poultry feed by acquiring a stake in the Enterra Feed Corporation, which is based in Canada.

Alternative Protein Sources

Just Egg

Headquartered in San Francisco, California, Eat JUST invented the plant-based JUST egg product, which tastes and can be prepared like a normal egg.